Shopping in Myeongdong, Korea - Best Shopping Spots (part 1)

Main Shopping Streets in Myeongdong

Myeongdong is one of the most popular shopping areas in Seoul, featuring various brand stores and department stores. Fashion, beauty, accessories, and souvenirs are widely available.

Myeongdong Main Street: A street packed with global brands, local fashion stores, and beauty shops
Myeongdong Shopping Street: Trendy fashion brands and beauty products loved by young shoppers
Myeongdong Underground Shopping Center: Affordable clothing, shoes, and accessories

Major Department Stores in Myeongdong

Myeongdong has several large department stores where visitors can explore both domestic and international brands.

Lotte Department Store Main Branch: A place to find luxury brands as well as casual fashion
Shinsegae Department Store Myeongdong: A high-end shopping destination
Noon Square: A shopping mall offering global fashion brands and accessories

Popular Shopping Items in Myeongdong

Myeongdong offers a variety of products at reasonable prices. The following are the most popular shopping categories.

1. Cosmetics & Beauty Products

K-Beauty Brands: Innisfree, The Face Shop, Nature Republic, and other Korean beauty brands
Functional Skincare: Whitening, anti-aging, and UV protection products
Limited Edition & Collaboration Items: Exclusive collections from famous brands

2. Fashion Items

Trendy Clothing: SPA brand products featuring the latest fashion trends
Shoes & Accessories: Various styles available in multiple stores
Exclusive Fashion Pieces: Unique items only available in Korea

3. Souvenirs & Hallyu-related Goods

K-POP Merchandise: Official idol MD, photo cards, albums, and fan accessories
Traditional Korean Souvenirs: Handmade crafts, hanbok, ceramics, and more
Hallyu Star-Endorsed Cosmetics: Beauty products promoted by Korean celebrities

Knowing what to buy in Myeongdong will help you shop smarter and enjoy a better experience.

Recommended Shopping Malls & Department Stores

Myeongdong has various shopping malls and department stores to make shopping more convenient.

1. Popular Shopping Malls

Noon Square: A shopping mall full of global fashion brands and accessories
Myeongdong Migliore: A youth-oriented fashion mall featuring local brands
Uniqlo Myeongdong: A great place to shop for casual fashion items

2. Major Department Stores in Myeongdong

Lotte Department Store Myeongdong: Luxury brands, fashion, and beauty products
Shinsegae Department Store Myeongdong: A premier luxury shopping destination
Daiso Myeongdong: Affordable household goods and souvenirs

Visiting Myeongdong's shopping malls and department stores will help you explore a variety of products conveniently.

Exploring Myeongdong’s Road Shops

Myeongdong is home to both global brands and unique road shops, making store-hopping a fun experience.

1. Trendy SPA Brands

Uniqlo, Zara, H&M: Global fashion retailers with trendy apparel
TOPTEN10, SPAO: Korean SPA brands offering affordable fashion

2. K-Beauty Brand Stores

Olive Young: A multi-brand beauty store with various skincare and cosmetic products
Nature Republic, Missha: Korean beauty stores offering frequent promotions and discounts

3. Unique Local Designer Shops

Stylenanda: A famous local Korean fashion brand found only in Myeongdong
Cosmetic Road Shops: Boutique beauty stores selling high-quality skincare products

Myeongdong’s road shops provide an alternative shopping experience compared to large malls, making them perfect for discovering unique and rare items.

Click the links below to check out Korea's street food, shopping, nearby restaurants, and other tourist attractions.